Meet the Designer
ALICIA CALERO
As a Florida native, Alicia began her fashion career working as a stylist with a large retailer. Days were spent styling, personal shopping, coordinating fashion shows and events for the store, and visual merchandising. While enjoyable, Alicia knew she was destined for more. With no formal training, she took the leap and started her own label; creating a brand centered around everyday elegance for the modern woman.
Focusing on bold prints and sleek designs became a signature of her brand.